LeighAnn, I wonder which sentiments too. If you mean the stuff that looks like Tim Holtz's writing, yeah, I am not a fan if using it for cards. For other more artsy things I can see a use for them.
Jan, thanks for the info!
I saw that Hero Arts is expanding their niche, so to speak. They seem to be showing how their stuff can be used for gift wrap and monogrammed gifts/PInterest style stuff etc. I think that is a good move for them. They aren't abandoning cardmaking though.